The laid-back entertainer and businessman "lived his life like a song." By Linda Marx and Jeff Nelson in People
![]() ![]() ![]() In the decades following his breakthrough success with 1977's "Margaritaville," Buffett continued to release albums (Equal Strain on All Parts, his 32nd, was slated for later this year). In recent years he notched No. 1 country songs celebrating the simple things in life with pal Alan Jackson ("It's Five O'Clock Somewhere") and Zac Brown Band ("Knee Deep"). But it was his business acumen that made Buffett, as his biographer Hiassen describes him, "larger than life." After decades in music Buffett became a billionaire by building his biggest hit into a lucrative empire of Margaritaville-themed restaurants, merchandise and more that catered to his devoted legion of "Parrothead" fans. Among them? Country star Kenny Chesney, who praised the late Buffett as having "taught a lot of people about the poetry in just living." Buffett was inspired to expand into the restaurant business after he noticed that the now-defunct chain Chi-Chi's had copyrighted "Margaritaville" and a woman in Hawaii had done the same to "Cheeseburger in Paradise." "I was being ripped off everywhere because I wasn't paying attention," he told The Washington Post in 1998. "There was a demand there, and everyone was exploiting it but me! So I started taking care of business." Still, he didn't overthink his growing fortune. "I wish I could say that some secret plan for world domination was devised years ago, but I don't have a clue as to why, when or how all this happened," he told People in 1994. "I'm not going to dissect it. It'd ruin all the fun of being in the middle of it." Buffett founded the first Margaritaville restaurant in Key West in 1985, and before long, business was booming, with fans flocking to live out their vacation fantasies in real life. Today Margaritaville Holdings has licensed nearly 150 restaurants, 30 resorts, cruises, apparel and more. "Listen," Buffett (who owned 28 percent of the company, according to Forbes) told The Washington Post in 1998, "I'm not about to apologize for being a good businessman. Too many people in music have ruined their lives because they weren't."
Business aside, Buffett remained a major concert draw, with Forbes estimating that the shows he played each year with his Coral Reefer Band helped the star rake in $570 million. "I got into this business to have a good time, and if I wasn't still having fun, I'd get out, money or no money," he told the Post in 1998. "I never expected to tour this long. People say, 'Don't you get tired of doing all those songs like "Fins" and "Margaritaville" over and over?' And I look at them like they're crazy. They don't know what it's like to get up onstage each night and have 15,000 people yelling that they love you." ![]() ![]() ![]() Offstage Buffett was a philanthropist and avid pilot whose midair near-death experiences twice made headlines. In 1994 he swam to safety after his seaplane crashed in the waters off Nantucket, Mass.; two years later police in Jamaica opened fire on his aircraft, mistaking Buffett and his fellow passengers (including U2 rocker Bono) for smugglers and inspiring his song "Jamaica Mistaica." Buffett married second wife Jane in 1977 and, as she told Time in 1998, relished the tranquility of domesticity, where he could make his kids pancakes and drive them to school. "That's the life he loves," she said. In Pirate, Buffett praised family and friends as "treasure more valuable than gold" and said he felt as though his own kind of paradise was at home. "I have been called a lot of things," he wrote, "but the thing I believe I am the most is lucky." Even amid his health ordeal, Buffett remained grateful -- and committed to his family. His sister Laurie was diagnosed with pancreatic cancer shortly after his own diagnosis. "When Jimmy found out, he brought the whole family to be with me," says Laurie, who is now cancer-free. In his last days "we would repeat stories, and Jimmy would laugh and nod his head to let us know that he remembered," she adds. "I have never seen Jimmy depressed, ever -- not even at the end." Through it all Buffett saw the afterlife as just another adventure. "If there is a heaven for me," he wrote in his memoir, "I am sure that it has a beach attached to it." ![]() ![]()
By Julie Jordan in People Last perfect day off Last thing I learned about myself Last game I played Last thing I do before I go onstage Last time I cursed
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