A wave of celebrity deaths has had fans reeling -- and by Benjamin Svetkey in Entertainment Weekly
It's an uncomfortable truth that death can be good for business. Jackson's passing may have been the most widely felt, but what's been most shocking is simply how many entertainers the world has lost in just a few months. On Sept. 14, Patrick Swayze became the latest 20th century icon to exit the stage, following Natasha Richardson, Bea Arthur, Ed McMahon, Farrah Fawcett, Walter Cronkite, and John Hughes, among others. Each death triggered a flood of memories on the part of fans -- and, often, a flood of merchandise to capitalize on it. On TV, in bookstores, on the Internet, on newsstands, there's been no escaping the commingling of nostalgia and grief. Farrah's Story, the documentary about Fawcett's long battle with cancer, pulled in more than 9 million viewers when it aired last May, while the actress was on her deathbed. It was such a success -- the network's best Friday night of the year -- that it was reaired June 26, the night after Fawcett passed away, drawing another 3.6 million viewers. A sequel is being discussed. Even a struggling cable show like Swayze's The Beast, hurting for viewers all year, tried to get a bump in the ratings when the star passed away Sept. 14. A&E dedicated a Beast marathon to the actor. "I think A&E put it on out of respect for all the hard work Patrick did on the show," says Beast coexecutive producer William Rotko. "And also because of a renewed interest in Patrick Swayze since he died. But that's a good thing. Patrick did good work on The Beast. The more people who see that, the better." The slew of celebrity deaths has consumed journalists as well. CNN's prime-time viewership spiked nearly 40 percent in the days after Jackson and Fawcett died. The newsweeklies got a big boost too; virtually every major publication, including this one, put Jackson's face on its cover. What's more, the singer's death will likely be remembered as a milestone in the evolution of the Internet. Twitter doubled its traffic in the hours after the news broke, clogging the Web with up to 5,000 tweets per minute. Texting on AOL's Instant Messenger was so heavy that the service went down for 40 minutes. "Today was a seminal moment in Internet history," AOL proclaimed in a statement released the evening of Jackson's and Fawcett's death. "We've never seen anything like it in terms of scope or depth."
"When a celebrity dies, two things happen," says Susan Davies, a grief counselor in Los Angeles and author of the bereavement book After I'm Gone. "The first is that we're reminded of our own mortality. It reminds us that time is marching on and that someday we're going to be dead too. But a lot of times a celebrity's death will also remind us of a certain time in our life -- the way you danced to Michael Jackson in the 1980s, for instance. When he dies, you also mourn that part of your life. You're reminded that part of your life is gone. That it's never coming back." But it does come back -- on screens big and small. This Is It, for instance, could turn out to be a defining cultural event not only for those who danced to the singer's music in the '80s but also for a new generation. "There's really no telling how huge this movie is going to be," says Paul Dergarabedian, president of box office for Hollywood.com. "It'd be like trying to predict what Passion of Christ was going to do, or The Blair Witch Project. Jackson's death makes the movie bigger than the sum of its parts. Remember how well Dark Knight did after Heath Ledger's death? It could easily have that sort of effect." All of which is bittersweet, of course. But there's comfort in the knowledge that today icons really can live forever. The entertainers we once sang along with and laughed at and cried over no longer disappear when they die. Thanks to iTunes and cable-TV marathons and special DVD reissues, dearly departed stars can continue to move, amuse, and enchant us forever. ![]() ![]()
The catchiest cult band of them all gets its definitive box set. by David Fricke in Rolling Stone Big Star
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